Agri Ministry launches E-Nam Pop – How will it help farmers?


The Ministry of Agriculture and Farmer Welfare has launched a Platform of Platforms (PoP) under the National Agriculture Market (e-NAM) scheme and announced a capital grant of over Rs 37 crore to 1,018 Farmer Producer Organizations (FPOs).

The capital grant is expected to benefit approximately 3.5 million farmers, while the PoP will create a digital ecosystem that will help farmers sell their produce across state lines.

The PoP was launched by Union Agriculture Minister Narendra Singh Tomar during the Agriculture and Horticulture Ministers Conference in Bangalore, Karnataka on July 14.

The National Agriculture Market (eNAM) is an e-commerce portal set up by the government to create a national network of physical mandis available online. This portal integrates a platform of service providers such as composite service providers, logistics service providers, quality assurance service providers as a “platform of platforms”.

The inclusion of various service providers adds value to the e-NAM platform and gives users more options to enjoy services from different neighborhoods.

The PoP brings together 41 service providers facilitating various value chain services from different platforms under one roof. These services include trading, fintech, warehousing, quality controls, transportation, and market information.

Farmers can access the PoP through the e-NAM mobile app, which can be downloaded from Google Play Store.

In addition to helping farmers to sell their products outside their states, the PoP will bring more transparency in business transactions, improving the price discovery mechanism and the realization of prices commensurate with quality.

Farmers will have direct digital access to multiple markets, buyers and service providers. Through a one-stop shop, the PoP will provide farmers, OPAs, traders and other stakeholders with access to various goods and services along the agricultural value chain, the ministry said in a statement.

(Edited by : Shoma Bhattacharjee)

First post: STI


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