Papua New Guinea-based coffee bean exporter Elijah Harro of Alpha Coffee Collective will be showcasing the unique flavors of Papua New Guinea coffee at this year’s Melbourne International Coffee Expo (MICE).
MICE is the region’s largest dedicated coffee event, taking place September 27-30, 2022. As part of Pacific Trade Invest’s (PTI) Australia’s inaugural ‘Pacific Showcase’ stand, Alpha Coffee will showcase its organic Arabica da origin, made from a blend of the Arusha, Typica and PNG Blue Mountain varieties, all of which typically score between 85 and 89 points on the Q-coffee system developed to grade specialty coffee.
“As a farmers’ collective with members in the Goroka Valley of the Eastern Highlands, Alpha Coffee exemplifies the superior quality of produce sourced from the Pacific Rim. For our Pacific coffee growers like Alpha Coffee, the exhibition represents a great opportunity to engage with buyers in a one-on-one environment, allowing them to truly share the story behind their beans and gain access to the Australian market,” says Jeremy Grennel. , Managing Director of Exports for PTI Australia.
Launched in 2012 with the aim of connecting coffee buyers and sellers, MICE seeks to bring members of the industry together in one dedicated space. As an annual event, it also provides an anchor point for international guests to connect with new and existing Australian customers.
“Many of our farmers here in PNG work with the PNG Small Holder Specialty Coffee Association (PNGSCA) to consolidate their coffee, saving them the cost of transportation. The increased income farmers derive from selling their beans to Alpha Coffee and PNGCSA goes directly to the development of people and their communities. This income improves lives while encouraging sustainable development within the community,” says Elijah Harro, Managing Director of Alpha Coffee.
This will be the first year that PTI Australia will host the Pacific Showcase stand at MICE.
For more information, visit the Alpha Coffee Collective website.