Beauty brand Selfmade blends mental health and skincare

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Baths are a popular self-care practice often touted on social media.

Of course, there’s something central about lounging in water filled with bubbles and fragrant Epsom salts.

Think dim lights, flickering candles: a veritable home spa bathed in an amber glow.

But who has time for that?

If you’re stressed out because of your job, your kids, your relationships, systemic racism, institutional oppression, or any number of internal and external factors, running a bath may feel like more of a burden than a burden. a gift.

But what if self-care didn’t feel like a chore you had to do, another check mark off your endless to-do list, or a multi-step routine copied from an influencer that doesn’t quite work for your life. real life ?

What if taking care of yourself was based on self-love? A practice that has nourished your body, refreshed your mind, and comforted your weary soul?

Selfmade entered the chat.

A socially conscious beauty brand founded by Stephanie Lee and backed by science by a team of doctors, Selfmade’s goal is to connect the act of self-care with the mindset of self-love. and self-esteem.

Lee said the impetus for Selfmade came from her own experience working in the heart of the beauty industry while battling a mental health crisis.

In this crisis, she found clarity on her role in the beauty industry.

In founding Selfmade, Lee brought to market three skin care products that exfoliate, hydrate, tone and hydrate. Additionally, Selfmade products encourage users to look beyond their own reflection in the mirror to connect with what is happening in and to their body: especially their skin.

Jeshana Avent-Johnson, Psy.D., specializes in mental health with a focus on intimacy and sexual well-being. As one of the experts working with Selfmade, she says the product line is grounded in the science of psychodermatology.

“Psychodermatology is the concept of how our skin is affected by the things we experience psychologically and how that manifests in our skin,” says Avent-Johnson.

This can include a host of skin conditions, such as:

Although the word “psychodermatology” is new, the concept is not.

When you see a wandering pimple or a flare-up of eczema on your abdomen, you can instinctively guess the connection between your outward presentation and your inner state of being. This connection is what psychodermatology is.

Selfmade’s goal is to link something as simple as taking care of yourself with regulating your emotions and mental health to lessen the effects of stress.

“If we’re flooded with distressing hormones, it affects our skin,” says Avent-Jonshon. “Regulating our ability to effectively know if we’re ‘fight or flight’ and then managing that can prevent us from having an overworked nervous system that constantly produces stress hormones that impact our skin.”

Selfmade thus offers an attempt at self-appeasement.

Like a baby who wakes up cooing instead of crying because he knows how to comfort himself, Selfmade is a beauty product that seeks to help its users calm down.

But couldn’t any product and any beauty routine do this?

Yes.

That’s why the product is really only part of the equation, says Byron Young, MD, another expert behind Selfmade’s mental and emotional science. He says mental health education is literally as important a part of the process as the product line.

“Skincare has long been a source of nurturing and self-care and is deeply connected to self-esteem,” says Young. “Selfmade strengthens this bond by sharing mental health knowledge and creating a narrative that harnesses the full potential of the synergy between skincare and mental health education.”

For Selfmade, mental health education starts on the back of the bottle. Each product offers questions to accompany the typical instructions and ingredient list.

Questions include:

  1. What does self-love look like in action?
  2. What do I feel when I touch myself?
  3. What would you do if you knew you couldn’t fail?

These questions are meant to teach users what it means to cultivate healthy attachments and set safe boundaries.

Beyond products and education, Selfmade goes back to why Stephanie Lee founded the company in the first place.

After examining her relationship with her own mental health amid her mainstream beauty career, she said she’s questioning societal norms.

They “make it almost impossible for us to recognize and appreciate our inherent human value,” she says.

The standard of conventional beauty is usually a tall, thin, white woman. For Selfmade, the norm is shifted on its head to center black and brown women, women and non-binary people who have too long been pushed to the margins.

By centering those who are normally shunned on the sidelines, Selfmade hopes to create what it calls “community healing”. This includes safe spaces where people from all walks of life, binary or not, can not only be themselves, but also love each other.

“As humans, we are designed to be connected,” says Avent-Johnson. “However, through traumatic experiences and systematic oppression, the desire for connection becomes a desire for protection. Community provides the space for individuals to heal and return to our original conception of connection.

You can cultivate your mental and emotional health during your skincare routine, with or without Selfmade products.

First, remember your “why”. Sure, there may be a new breakout or a few dark spots that motivate you to take care of your skin, but what are the deeper reasons? When you get in touch with your deeper why, self-care becomes a positive rather than a corrective process.

For example, your why might go something like “I radiate within and without, and I choose to share my radiance with the world.”

Nextfocus on your why during your routine, even when you notice yourself judging yourself.

Instead of cursing your cellulite, remember that glow with a feeling like, “My so-called flaws are part of my unique beauty.

To finishreward yourself when you complete your routine.

You can do this by simply taking a few moments to linger in front of the mirror and admire the things you love about yourself. You can also add a little more “flair,” like a bold red lip or a pair of statement earrings to announce to the world, “I’m here!”

By connecting mental health and self-esteem, redefining beauty standards and imbuing those seeking beautiful skin with not only products to prevent breakouts, but also incentives to make mental changes , Selfmade as a company lives up to writer Audre Lorde’s self-definition. -care.

Taking care of yourself, loving yourself, and spending time getting to know yourself and your body is not selfish. It’s a radical act of self-love that shifts the tides from marginalization to deep significance – to the person who matters most: you.


Nikesha Elise Williams is a two-time Emmy Award-winning news producer and author. She was born and raised in Chicago, Illinois and attended Florida State University where she earned a Bachelor of Science in Communication: Mass Media Studies and Creative Writing honors in English. Nikesha’s debut novel, “Four Women,” received the 2018 Florida Authors and Publishers Association President’s Award in the Adult Contemporary/Literary Fiction category. “Four Women” was also recognized by the National Association of Black Journalists as an outstanding work of literature. Nikesha is a full-time writer and writing coach and has freelanced for several publications, including VOX, Very Smart Brothas, and Shadow and Act. Nikesha lives in Jacksonville, Florida, but you can still find her online at [email protected], Facebook.com/NikeshaElise or @Nikesha_Elise on Twitter and Instagram.

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