Bigbasket, owned by Tata Enterprise, has made a foray into its first offline retail business by opening a new technology-focused self-service “Fresho” store at Basaveshwar Nagar in Bengaluru.
The store was opened on Wednesday by three farmers who are part of Bigbasket’s Farmer Connect program, Bigbasket said in a statement.
Online grocery company Bigbasket was acquired by Tata Digital in May of this year, which said the launch was part of the company’s vision to open 200 physical outlets across India d ‘by 2023 and 800 by 2026.
“The stores will offer high quality products at extremely competitive prices. With the Fresho stores, customers can now hand-pick fresh fruit and vegetables as well as basic necessities like bread and eggs that are stored in the store, ”Bigbasket said.
Large basket of @TataEntreprises made a foray into its first offline retail by opening a technology-driven self-service ‘Fresho’ store in Basaveshwar Nagar in #Bengaluru. The store was opened by 3 farmers who are part of @bigbasket_com Farmer Connect program. @IndianExpress pic.twitter.com/y5TJFPGSxg
– Darshan Devaiah BP (@DarshanDevaiahB) 25 November 2021
Hari Menon, co-founder and CEO of Bigbasket, said “Fresho” stores will be a game-changer by making buying fruits, vegetables and groceries as smooth as cash transactions at ATMs. “The stores will provide access to the next 500 million customers who have yet to start shopping online and create a significant new growth opportunity for Bigbasket. The products stored in the stores are supported by our extensive Farmer Connect program where we partner with more than 30,000 farmers across the country to supply us directly with fruits and vegetables, ”he said.
To access the full range of the company’s more than 50,000 products, customers can place orders online and pick them up at Fresho stores at their convenience.
Fresho stores have adopted a technology called “Self-Billing Counters” integrated with video AI tools that allow customers to choose the items of their choice and weigh them at the counter using automatic computer vision that can identify the items and generate invoices accordingly, the company said.