Bowery Farming partners with The Nature Conservancy to support regeneration efforts through ‘Rewild the Land’ initiative

0

Bowery is committed to restoring 50 acres in the United States, in partnership with TNC, to support conservation efforts in restoring ecosystem biodiversity and to shine a light on the Rewilding movement, which returns abandoned farmland and other lands to degradation to Mother Nature. The engagement supports two main focal points: the Mississippi Alluvial Valley, a once heavily forested area converted to agriculture, and the Swamp Pine Forests, a biologically diverse ecosystem impacted by development and logging that is home to 29 threatened and endangered species.

To celebrate the Rewilding efforts led by The Nature Conservancy, Bowery has updated the packaging of select 4 oz. SKUs from all retail partners for the month of April will feature cutouts of six animals that reside in the longleaf pine forests and alluvial valley of Mississippi. This “Resavage of the Earth” resumption of packconceived by Philip Nessen of Nessen Co., includes animals such as the Louisiana black bear, recently removed from the endangered species list thanks to conservation efforts. The missions of Bowery and TNC come together in this initiative, as both rewilding and indoor vertical farming are part of the solution to global challenges from climate change to feeding growing populations.

“When we grow indoors, we can restore outdoors,” says Frank Renwick, Vice President of Marketing and Brand at Bowery. “Sustainability has always been at the heart of our mission, and this Earth Month, we are dedicating retail spaces and e-commerce displays at FreshDirect, Whole Foods Market, Walmart, and more, to educate consumers about the Our ability to transform non-arable land into verdant farmland means we can give Mother Earth a break from key land restoration efforts, bringing biodiversity back to degraded lands over time. brand will also allow our consumers to access information about the efforts of The Nature Conservancy’s Plant a Billion Tree Campaign.”

Bowery’s vertical farms are 100 times more productive than a traditional farm on the same footprint. By moving food production indoors, Bowery uses technology and innovation – powered by 100% renewable energy – to help build a resilient and agile food system and feed growing populations sustainably without losing land. wild for agriculture.

Bowery approaches sustainability holistically through water, energy, food waste and food miles. Smart indoor farming is a key solution to climate change and the future of farming because it uses a fraction of the water, far less land, no pesticides, and produces far less food waste. To that end, Bowery is delighted to take a significant step forward towards its sustainability goals with the rollout of updated packaging in late spring 2022 – to a flexible, resealable film lid – reducing its use of plastic. by almost 50%. This new pack features a resealable “film” top, dramatically reducing total plastic, without sacrificing food safety or shelf life.

Bowery is the largest vertical agriculture company in the United States, now available in over 1,000 retail stores, including new partnerships with Wakefern and FreshDirect. Bowery’s “Rewild the Land” packaging can be found from April 4 across all FreshDirect regions and Wakefern banners including Shoprite, The Fresh Grocer and Dearborn Market (over 200 locations), as well as retail partners such as Whole Foods Market, Giant Food and Walmart. Customers can scan a QR code on the pack to learn more about Bowery’s Rewilding Initiative.

In March 2022, the company launched Bowery Strawberries as a discovery pack featuring two berry cultivars, Garden and Wild. This duo pack celebrates the variety of flavors indoor growing can unlock, providing the experience of biting into a perfect summer strawberry all year round. Strawberries are the company’s latest innovation; Bowery’s line of pesticide-free protected products also includes next-generation Farmer’s Selection greens (including the ever-popular mustard frills), a new and improved version of iceberg lettuce called Crispy Leaf, velvety and peppery arugula with a punch, smooth but crispy butter lettuce, and more. Bowery doubled its revenue in 2021 and increased $325 million during its Series C funding round. The company also has three new commercial farms under construction in the Atlanta, Georgia and Dallas, TX metropolitan areas (opening in early 2023), as well as in Bethlehem, Pennsylvania (opening spring 2022).

About Bowery
Founded in 2015, Bowery Farming’s mission is to democratize access to high quality, local, safe and sustainable produce. Bowery is building smart indoor farms near cities, growing fresher, pesticide-free protected produce with bold flavor in precisely controlled environments, 365 days a year. At the heart of the farm is the proprietary BoweryOS, which integrates software, hardware, sensors, AI, computer vision systems, machine learning models and robotics to orchestrate and automate the all of its operations. As a result, each farm creates far less waste and uses a fraction of the water and land compared to traditional farming.

Situated at New York CityBowery is the largest vertical agricultural company in United Statesserving major e-commerce platforms and over 1,000 grocery stores in the Northeast and Mid-Atlantic regions, including Albertsons Companies (Safeway and Acme), Amazon Fresh, Giant Food, Walmart, Wakefern, Weis, Whole Food Markets and specialty grocers, with produce harvested year-round at peak freshness, delivered within days of harvest.

Bowery raised more than $497 million in equity financing from leading investors including Fidelity Management & Research Company LLC, Temasek, GV (formerly Google Ventures), General Catalyst, GGV Capital, First Round Capital and individuals including Jeff Wilkas well as some of the biggest thought leaders in food, including Tom ColicchioJose Andrés, and David Barber of Blue Hill.

About The Nature Conservancy
The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world’s toughest challenges so nature and people can thrive together. We fight climate change, conserve land, water and oceans on an unprecedented scale, provide food and water sustainably, and help make cities more sustainable. Working in 76 countries and territories: 37 through direct conservation impact and 39 through partners, we use a collaborative approach that involves local communities, governments, the private sector and other partners. To learn more, visit www.nature.org or follow @nature_press on Twitter.

SOURCE Bowery Farming

Share.

Comments are closed.