Coca-Cola India’s Unnati Project has touched the lives of over 3.5 lakh farmers across 12 Indian states

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NNA |
Updated:
04 August 2022 10:24 STI

New Delhi [India]August 4 (ANI/BusinessWire India): Coca-Cola India, in line with its efforts to create an Atmanirbhar Bharat, announced a decade of successful implementation of its Unnati project.
The project is part of Coca-Cola’s Fruit Circular Economy initiative, which is a key pillar of the company’s ESG priorities – sustainable agriculture. The Unnati project aims to support India’s agricultural ecosystem by improving agricultural efficiency, strengthening downstream linkages and building food processing capacity in the country.
Over the past 10 years, Project Unnati has helped empower and empower over 350,000 lakh fruit farmers across 12 states of India. Focused on five varieties of fruit, mango, apple, orange, grape, lychee and sugarcane, the program aims to propel the horticultural supply chain and build agricultural production capacity across the country.
The adoption of Good Agricultural Practices (GAP) through Unnati projects in Tamil Nadu, Telangana, Andhra Pradesh, Karnataka, Uttarakhand, Himachal Pradesh, Maharashtra and Madhya Pradesh has accelerated the 5X fruit productivity due to ultra high density fruit planting technology.
In addition, Coca-Cola’s “Meatha Sona Unnati” program aims to address the challenges faced by small-scale sugarcane farmers, improve their livelihoods, and promote climate-resilient sugarcane cultivation.
The projects also facilitate farmers’ access to enabling infrastructure through high-yielding planting materials and good agricultural practices (GAPS) such as ultra-high density planting (UHDP) which involves drip irrigation. -gout, on-site training and agricultural supplement support. These new technologies result in a substantial increase in quality, productivity and profitability per unit of land, making fruit growing even more lucrative.
Rajesh Ayapilla – CSR and Sustainability Director for India and South West Asia (INSWA) at The Coca-Cola Company said, “Farmers are the backbone of India’s agrarian economy. Through the Unnati Project, our goal has been to uplift and improve the livelihoods of these farmers by not only providing them with advanced horticultural solutions, but also empowering them to significantly increase their income. This is a step in line with the Indian government’s vision towards AtmaNirbhar Bharat, making the agrarian economy self-reliant.
Coca-Cola India took the first step towards creating a circular fruit economy in India in 2011 with the “Unnati Mango Project” in Andhra Pradesh. The program then expanded to Unnati Orange in 2018 in Maharashtra, followed by Unnati Apple in Uttarakhand, Himachal Pradesh, Jammu and Kashmir and finally Lychee and Grape for a decade. The move has been widely applauded by Indian state governments.
The Unnati project aims to catalyze economic growth and create new opportunities for local farmers and suppliers in India. It also creates a positive impact in all priority areas of sustainability, including women’s empowerment, community well-being, and water management. The project aims to substitute imports of key horticultural products and considers the potential for reverse migration of farmers to their villages to adopt farming as a business.
Projects launched under the Unnati Project
Mango Unnati
Unnati Mango was launched in 2011 to realize the potential of mango farming in Chittoor district across Tamil Nadu, Andhra Pradesh and Karnataka. The program benefits farmers through ultra-high density plantings, the use of drip irrigation to reduce water stress, increase crop yields and overall community development.
Jain Irrigation and International Finance Corporation (IFC) are full partners for implementation, farmer training, impact assessment and hydrological assessment.

Unnati Orange
Launched in 2018, Orange Unnati is the result of a three-way partnership between CCIPL, the state government of Maharashtra and Jain Irrigation Systems Limited. The Integrated Agricultural Development Project aims to increase the quality, productivity and profitability per unit of land used for citrus cultivation.
Orange Unnati encourages the adoption of new international varieties with a juice content nearly 50% higher than that of traditional mandarin varieties (Nagpur Santra). To create holistic impact, the project also emphasizes knowledge dissemination, easy availability of saplings, and demonstrated impact through demonstration farms.
Apple Unnati
The project was launched in 2018, aiming to improve the livelihoods of farmers by providing and educating them with improved and advanced farming techniques. This initiative was also launched to help them plant saplings and provide the necessary infrastructure, which was subsidized at 80%.
To ensure the well-being of farming communities, improve yields and propagate wise use of natural resources, Coca-Cola India has partnered with Indo Dutch Horticulture Technologies Pvt. ltd. (IDHT) as the implementing partner of the Apple-Unnati project in Uttarakhand.
The Apple Unnati project aims to increase the productivity of apples in India, especially in the states of Uttarakhand, Himachal Pradesh, Jammu and Kashmir by bringing global best practices focusing primarily on ultra-high-density plantations. high density (UHDP), leading to a substantial increase in quality, productivity and profitability per unit of land, thereby significantly increasing farmers’ incomes. It also acts as a catalyst to help India achieve self-sufficiency in apple production.
Unnati Grapes
Launched in 2019, the integrated agricultural development project aims to increase the quality, productivity and profitability per unit of land used for cultivation.
The implementing partner of the project is PayAgri, NRC-Grapes and Cendect-KVK
The project aims to train over 8,000 farmers in Theni and Dindigul districts of Tamil Nadu
Unnati Lychee
The program was initiated in 2019, with DeHaat, National Research Center on Litchi (NRCL) and Kedia Fresh. The main initiative of the program is to improve the efficiency of the agricultural value chain as well as the capacity of farmers to grow lychee.
The program provides training to farmers on Good Agricultural Practices (GAP) and the establishment of demonstration orchards through appropriate technological interventions.
This story is provided by BusinessWire India. ANI shall in no way be responsible for the content of this article. (ANI/BusinessWire India)

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