Vermont Business Magazine The second annual #Farm24VT, a 24-hour social media celebration of agriculture, food and dairy in Vermont, is set to kick off May 18 at 5 a.m. The event will run until 5 a.m. on May 19.
Vermont farmers, agribusinesses and food producers will use social media to share photos, videos and stories, giving people across the region real-time insight into where their favorite foods and farm products are coming from. All posts will include the #Farm24VT hashtag so members of the public can easily find them.
More than 4.5 billion people around the world are now actively engaged on social media platforms (WeAreSocial). Showing how food and other agricultural products are made on social media is an essential trust-building tool for farmers and producers. Not only will audiences have this opportunity to learn behind the scenes, but they’ll also have other reasons to tune in on May 18.
In 2021, 100 agriculture and food businesses from across the state participated in #Farm24VT. They represented a wide range of Vermont products including dairy, meat, eggs, maple, honey, wool, fruits, vegetables, herbs, mushrooms, rice, trees, etc. . In total, they reached approximately 150,000 consumers in Vermont and beyond.
“What I find most exciting about this event is that it brings together our incredible farming and food communities,” said Sarah Audet, Acting Executive Director of the Champlain Valley Farmer Coalition (CVFC), which organizes the event in partnership with the Connecticut River. Watershed Farmers Alliance (CRWFA).
“They are all deeply committed to their work and proud to help educate the public about our food system,” she added.
Erin Farr of Farr Farm in Richmond agrees. She participated in #Farm24VT in 2021 and plans to do so again this year.
“Social media has been an entertaining and effective way for us to build relationships with our communities and our consumers,” Farr said. “This is an opportunity for us to share how our values influence the way we farm and answer some common questions people have about food production.
Janna Guillemette from Guillemette Farm in Shelburne is another returning participant for the upcoming #Farm24VT.
“We love what we do. Farming is hard work, but it’s something we’re passionate about,” said Guillemette, who often posts fun and educational videos about the family farm. “#Farm24VT is a great way for us to spread this message to a wider audience and get them as excited about food and agriculture as we are.”
For community members who want to take advantage of all that Vermont farmers, food producers and agribusinesses are sharing during #Farm24VT, joining is simple. They can lead
on Instagram, Facebook and/or Twitter and enter the hashtag #Farm24VT in the search bar to find their posts throughout the day.
Amy Richardson of the Connecticut River Watershed Farmers Alliance and one of the event organizers encourages Vermonters to like, comment, share and ask questions.
“Farmers and food producers in Vermont are excited about this day to share their work with the community,” said Richardson. “They welcome everyone’s questions about what’s happening in the agriculture and food sectors.”
The event will include the chance for those watching from home, work or school to win Vermont food and agricultural products every hour of the event. Prizes include a year’s supply of Cabot cheese, a Dakin Farm breakfast basket and Fat Toad Farm goat’s milk caramel. Other companies that have donated prizes include 5 Generations Farmstead Creamery, Broadfork, Daona Farm, Farr Farm, Guillemette Farm, Hanover Co-op Food Stores of New Hampshire and Vermont, Poulin Grain, Silloway Maple, Silver Street Alpaca Farm , Smith Family Farm, Summit Maple Farm, Vermont Creamery, vTerra Farms and West Addison Acres.
Anyone from Vermont’s agriculture and food industries who wants to participate in #Farm24VT is welcome to register throughout the day of the event. All attendees get free access to social media workshops produced in partnership with New England Dairy, an online support community and a toolkit with social media tips, posting ideas and more.
#Farm24VT is a project of the Champlain Valley Farmer Coalition and the Connecticut River Watershed Farmers Alliance. It is sponsored by Farm Credit East, Vermont Agency of Agriculture, Cabot, Hanover Co-op Food Stores of New Hampshire and Vermont, Reed’s Equipment, North Country Organics, Vermont Economic Development Authority, Bourdeau Bros. of Middlebury, The Farmer’s Feed, Seedway, and the New England States Holstein Association.
For more details on #Farm24VT, visit their website (www.farm24vt); find them on Facebook, Instagram or Twitter @farm24vt; or search the hashtag #Farm24VT.
About Champlain Valley Farmer Coalition (CVFC): CVFC helps all farmers implement innovative agricultural practices that improve water quality, soil health, climate-smart agriculture, and their economic resilience in the Champlain Valley. They provide targeted education and outreach to farmers and the public; to defend the environmental interests of farmers; and collaborating with community partners to achieve common goals.
About the Connecticut River Watershed Farmers Alliance (CRWFA): CRWFA is a farmer-led 501(c)3 nonprofit organization dedicated to helping agricultural producers in the Connecticut River watershed in Vermont and New Hampshire improve farmland management practices for clean waterways, healthy soils and productive landscapes through workshops, discussions, resource sharing and education. They serve as advocates for their community, ensuring that farmers’ voices are well represented in legislative and policy initiatives affecting the agricultural industry. Learn more about www.crwfa.org.