Global Digital Agriculture Market Report


Dublin, Jan. 14, 2022 (GLOBE NEWSWIRE) — The report “Global Digital Agriculture Market: Focus on Business Channel, Product Type and Country Analysis – Analysis and Forecast, 2020-2026” has been released. added to from offer.

Global Digital Agriculture Market was valued at USD 10.00 Billion in 2020 and is projected to reach USD 22.88 Billion by 2026, after growing at a CAGR of 15.0% during the forecast period 2021- 2026.

The growth of the market is highly impacted by the rising awareness of consumers and suppliers about digital platforms and rising investment in the agribusiness sector, especially in digital platforms.

How this report can add value

Market by Product: Analysis and Forecast: The segment provides a brief overview of the product portfolio of different companies and the market presence of various products existing in the market.

For example, in February 2021, Clover invested $2 million in launching a new brand, “Deep Rooted Co” to sell packaged fruits and vegetables directly to consumers.

In October 2019, Ceres Imaging launched an additional product called “Specialty Crop Analytics Suite” on its platform to help farmers identify weak areas in their crops by tracking changes in canopy cover and other factors.

Market by Sales Channel: Analysis and Forecast: The segment gives a brief overview of the market status of the various sales channels of the Digital Agriculture market and the major players offering products using sales channels.

B2B is expected to dominate the market in terms of business channel. B2B marketplaces are growing in various verticals within the agricultural sector. B2B marketplaces in the agricultural sector are in the majority at every metric. It has raised the most capital, traded the most gross market value (GMV) and has a dominant presence on most continents.

Digital Agriculture Marketplace Market

Given the increase in demand for food, innovation in the agricultural sector through technology and digitalization have been seen as practical solutions to address some of the challenges in the global food system.

Various suppliers in the agricultural sector are looking for better distribution and access to the regional or global supply chain. Additionally, customers are demanding food traceability, better price transparency and faster access to product information. Digital platforms in the agricultural sector have emerged to meet all market needs.

Currently, the digital agriculture market is at an emerging stage. The digital marketplace aims to bring greater efficiency to the agri-food supply chain upstream and downstream of the farmer. The digital platform in agriculture helps connect growers and harvesters with resources such as machinery, finance, marketing and sales. He also helps with everything from buying seeds and offering cash advances to farmers to managing distribution and logistics, among others.

As the digital agriculture market emerges, this sector is seeing a surge in investment. Around the world, several unicorns exist and observe large amounts of funding, highlighting the importance of technology-driven agriculture. Therefore, digital agriculture markets are likely to vie for global dominance over the forecast year as companies expand beyond their home markets.

Market segmentation

Global Digital Agriculture Market by Trade Channel

The digital agriculture market can be managed through various business channels, such as Business-to-Business (B2B) and Business-to-Consumer (B2C). B2B commerce operates between businesses rather than between a business and the end user. The B2B segment is the largest business channel in the global digital agriculture market.

The leading digital market startups in the agricultural sector also offer various tools and services such as data analysis, software tools, algorithms and value-added services for logistics and the purchase of seeds and fertilizers, among others for farmers.

All of these B2B tools and services help farmers improve crop productivity and cultivation. B2B helps provide free tools and services to access farmers’ crops in the digital agriculture marketplace.

Global Digital Agriculture Market Market By Product Type

A wide range of product types are used in the digital agriculture market, including perishable, non-perishable, agricultural raw materials, and others.

Perishables are dominating the global digital agriculture market. Perishable foods include dairy products, fresh fruits and vegetables, meat and poultry, and seafood. Perishable foods are usually stored in the refrigerator. However, some fresh fruits and vegetables keep quite well out of the refrigerator if kept in a cool place.

Global Digital Agriculture Market by Region

Asia-Pacific region is expected to dominate the global digital agriculture market over the forecast period. Strong agricultural growth, along with increased emphasis on digitalization in agriculture, is expected to drive the development of the digital agriculture market in these regions.

India is a significant market player in the digital agriculture market in Asia-Pacific. India is dominated by various digital agriculture market players including Ninjacart Platform (63Ideas Infolabs Pvt. Ltd.), Diatoz Solutions, Agrostar, DeHaat among others.

According to the Indian Brand Equity Foundation, agriculture is the main source of income for about 58% of the Indian population. Agricultural sales are the highest in the Asia-Pacific region, and India may become a huge market for digital agriculture in the coming years.

Key Market Players and Competition Summary

The companies featured in the report have been selected based on a select group of players, mainly Tier-1 (holds 50%-60% market share), mid-segment players (holds 30-40% market share ), and small and emerging (holds the remaining 10-20% share), depending on various factors such as product portfolio, annual revenues, market penetration, research and development initiatives, as well as a national and international presence in the global digital agriculture market.

Companies such as Twiga Foods Limited, COFCO International, Cranswick PLC, Crofarm Agriproduct Pvt. Ltd., Tanihub, Eden Farm, WayCool Foods and Products Pvt Ltd., Agrofy, Kaset Thai Hitech Co., Ltd., Agri Marketplace, among others, develop end-use products by collaborating with various companies offering innovative technologies and advances, products, and more.

Market Report Coverage – Digital Agriculture Marketplace

Market segmentation

  • Business channel: Business-to-Business (B2B), Business-to-Consumer (B2C)
  • Product type: perishable, non-perishable, agricultural raw materials, other

Market Growth Factors

  • Reach of global customer expansion
  • Increase investment in the agribusiness market
  • Increase government initiatives

Market challenges

  • Lack of digital agricultural knowledge
  • Poor access to networks and internet connectivity

Market opportunities

  • Harness technology to improve usability
  • Scope of growth in the Asia-Pacific region

Profiled Key Companies

  • Agrellus, Inc.
  • Farmer’s market
  • Agrofy
  • Agrostar
  • COFCO International
  • Cranswick PLC
  • Crofarm Agriproducts Pvt. ltd.
  • DeHaat
  • Diatoz Solutions
  • Eden Farm
  • farm crowd
  • Kaset Thai Hitech Co., Ltd.
  • Ninjacart Platform (63Ideas Infolabs Pvt. Ltd.)
  • Tanihub
  • Twiga Foods Limited
  • WayCool Foods and Products Pvt Ltd.

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