ORLANDO, Fla., April 28, 2022 (GLOBE NEWSWIRE) — Kalera, one of the world’s leading indoor hydroponic vertical growers, announces its rebranding with fresh, minimalist design elements to complement lettuce and vegetable varieties. the company’s own premium micro-greens. The rebranding includes a new logo and website design that will appeal to global audiences.
“The minimalist design of our new logo makes it timeless in nature and will stand out on shelves,” said Henner Schwarz, Commercial Director of Kalera. “He is recognizable but not loud or intrusive. It provides a podium for the real heroes of our story: our product and our people.
Kalera sustainably grows varieties of lettuce and microgreens year-round using state-of-the-art patented technology and plant and seed science that has less impact on the environment than the traditional field agriculture.
“Kalera started with a clear goal: to sustainably grow cleaner, healthier greens available to everyone. Our new visual identity faithfully reflects our mission to provide the freshest green vegetables in the world,” added Aric Nissen, Marketing Director of Kalera. “The new wave of agriculture is here, and Kalera is leading the way through innovation and creativity.”
Kalera lettuce and micro green varieties are nutrient dense and free from harmful chemicals or pesticides. The rebranding reflects these product attributes, with clean, fresh design features that further promote Kalera products as clean.
“While we grow locally, we inspire change globally. We represent a cleaner, greener way of farming, and consumers are connected to the ideas and goals of the new Kalera brand,” Schwarz said. “Offering a brand that clearly reflects our mission to deliver clean products is imperative, as is a modern, universal brand, especially as Kalera continues to expand its operations globally.”
Beyond a new logo, the rebranding will renew Kalera’s brand message across all marketing channels and within its portfolio of five large-scale global farms. The company will launch new branded packaging and a groundbreaking slogan on June 1, 2022. “The initial reaction from our consumers and retailers is beyond fantastic and we look forward to showing this work publicly,” Nissen said.
In addition to a currently operating farm in Kuwait, Kalera recently opened its fourth large-scale US farm in Denver, with the first harvest scheduled for May. The company has five other large-scale vertical farms under construction in Seattle; Columbus, Ohio; Honolulu; St. Paul, Minnesota; and Singapore.
For more information about Kalera, visit kalera.com
Kalera is a vertical farming company headquartered in Orlando, Florida. Kalera uses proprietary technology and plant and seed science to sustainably grow local, non-GMO, nutrient-dense leafy greens all year round free of harmful chemicals or pesticides. He has spent several years optimizing plant nutrient formulations and developing an advanced automation and data acquisition system with Internet of Things, cloud, big data analytics and data acquisition capabilities. ‘artificial intelligence. Kalera currently operates farms in the United States (Orlando, Atlanta, Houston and Denver) as well as in Munich and Kuwait. Additional farms are in development. More information is available at www.kalera.com.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/55f4fe2e-a1b2-4be9-949d-583a8a0c3ec9