This brand of vegan and vegan meat, Meatless Farm, teamed up with the Dragon’s Den star, Levi Roots, to launch the UK’s first plant-based jerk chicken restaurant: The jerk seal M *** F ***.

Open from 12 p.m. to 4 p.m. for three days (January 20-22) in Shoreditch, the pop-up restaurant serves two exclusive Levi Roots Caribbean recipes, both made from Meatless Farm’s new plant-based chicken breast. launched in vegan (RRP: £ 3.50 at Tesco and Asda) and the famous Reggae Reggae sauce from Roots.

Visitors can try an herbal version of a classic with the Meatless Jerk Chicken Rice & Peas or spice it up with Chunky Jerk strips without chicken, available for free on site or to take away, while stocks last.

The M *** F *** Jerk Joint will allow visitors to make a tasty little change that can make a big difference; Recent environmental data from Meatless Farm by Joseph Poore (researcher at the University of Oxford) shows that the UK can save 4.3 metric tons of CO2, or the equivalent of 13 million flights to Malaga, by replacing just one chicken meal per week with a plant-based alternative * – so go for it!

Calling all chickens, hams, bacons and beef!

Meatless Farm is also helping turn those named meatless meatless as part of its ‘Anyone Can Change the World’ vegan campaign and invites anyone with a meaty name to get the VIP treatment. If you’re a Mr. or Miss Chicken, Ham, Bacon or Beef, you can attend an exclusive launch party before the restaurant opens to the public and meet Mr. Levi Roots himself by messaging @meatlessfarm with your meaty identity card!

Levi Roots said: “I’m going to transform my all-time favorite classic dish of Jerk Chicken, Plant-Based Rice and Peas with the help of Meatless Farm’s new Chicken Breast and my Reggae Reggae Sauce, and there’s no will have absolutely no compromise on taste with my delicious Recipe.

“I’m excited to bring authentic Caribbean flavors to this classic dish, as well as a modern take on my infused, meatless chunky chicken strips. This is not to be missed !

Morten Toft-Bech, Founder of Meatless Farm, said: “A small change from replacing one meat meal per week with one plant-based meal can make a huge difference and we’re helping people do that with the launch of the UK’s first plant-based jerk chicken restaurant. with Levi Roots. His dishes will be a treat for everyone’s taste buds this Veganuary.

Meatless Farm will be offering FREE Meatless Jerk Chicken while supplies last at M *** F *** Jerk Joint, Iron Bloom, 46 Great Eastern St, London EC2A 3EP from Thursday 20 to Saturday 22 January 2022, from 12pm to 4 p.m.

Meatless Farm plant-based chicken breast is also available from January 3, 2022 (RRP: £ 3.50 from Tesco and Asda).

Covid orientation

Safety is paramount at Meatless Farm, so we review the current situation daily and follow government guidelines. If the restrictions are increased, the event will be postponed, and we will notify you of the new date.

About the meatless farm

Meatless Farm was founded by Danish entrepreneur Morten Toft Bech in 2016 to help reduce the global dependence on intensively farmed meat. He and his family had struggled to find a meat substitute that the whole family enjoyed and that was inexpensive. In 2018, the company launched its original fresh hash in the large Sainsbury’s supermarket and is now one of the fastest growing herbal brands in Europe, available in more than 20 countries with major partners in the retail and foodservice including Whole Foods, Nathan’s Famous, Pret A Manger, Leon et sonu. The company is seeking to help regenerate our environment, reducing the global consumption of intensively farmed meat by providing accessible, nutrient-dense, plant-based meat substitutes. On average, its products use 90% less land and 70 to 80% less water than their meat counterparts and contribute to biodiversity. Its products are made in the UK and the Netherlands.


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