Nestlé Cereals promotes regenerative agriculture with a new wheat plan

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The Nestlé Wheat Plan already has a number of UK farmers taking part in what the company describes as “an innovative sustainable farming initiative”, with aspirations to “steadily increase this number” in the years to come.

As part of the Wheat Plan, Nestlé works alongside the Landscape Enterprise Networks (LEN) program and its wheat suppliers to reduce the impact of modern agriculture and help promote sustainable wheat supply to the United Kingdom.

Under this plan, farmers are supported in their efforts to make their farming practices more sustainable and implement regenerative farming methods that reduce pesticide use, carbon emissions and soil erosion, while improving simultaneously soil organic matter and biodiversity. This is achieved through practices such as cover cropping which protects water quality and ensures soil is not left bare and vulnerable to erosion; Reduction of cultivation to keep the soil healthier and reduce C02 losses in the atmosphere; and the planting of hedgerows that create new habitats for biodiversity, capture carbon from the atmosphere and absorb soil moisture during wet weather.

“The Nestlé Wheat Plan is proof of our long-term commitment and ambitious plans to make delicious breakfast cereals while having a positive impact on the environment where our wheat is grown,”said Robin Sunday, responsible for responsible supply at Nestlé Kingdom and Ireland.

“We know that crop production depends on the state of the natural environment, which can be uncertain due to changing weather conditions. We also know it will only get worse due to climate change. By helping our wheat farmers shift to more regenerative farming practices, they will become more resilient over the long term and reduce their environmental impact with benefits for carbon, flood mitigation, water quality, air and soil health. Ultimately, it will also help us maintain the stable supply of wheat needed to continue producing the nation’s favorite grains. »

Ian Matts, a Northamptonshire-based farmer who works with Nestlé Cereals to supply wheat for Shredded Wheat, said support like the Wheat Plan is needed to help farmers switch to greener practices. “Initiatives such as the Nestlé Wheat Plan are fundamental to a successful transition to regenerative agriculture, both for farmers and for the industry as a whole,”he commented.

“We have been using regenerative farming methods for six years and have started to see the positive effects it has had on the farm,”added the wheat farmer.

Shredded Wheat communicates wheat plan priorities

Nestlé Cereals will include the Nestlé Wheat Plan on its packaging by Shredded Wheat at all large retailers. The back of the package emphasizes “better farming, better countryside” and directs consumers to the Nestlé Cereals website to find out more.

“The Nestlé Wheat plan is fundamental to Shredded Wheat and as a brand that includes breakfast classics made from 100% whole wheat, we are delighted to be the first Nestlé cereal to inform our consumers about this fantastic program.​ said Toby Baker, Marketing Director at Nestlé UK & Ireland Cereals.

“Shredded Wheat is particularly popular with health-conscious adults looking for a classic breakfast that’s low in fat, sugar and salt. Now not only can our consumers enjoy their Shredded Wheat knowing it’s nutritious for their bodies1, they can also learn more about the positive impact our wheat farmers are striving to have on the environment. .

The Nestlé Wheat Plan supports Nestlé’s wider commitment to reach zero net of greenhouse gas by 2050.

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