Salem boosts festivals with American Rescue Plan Act support funds

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SALEM, MA – Salem is looking to host even more festivals and events in the city this summer – and give them a boost – with the help of a program using part of its funding from American Rescue Plan Act.

The City’s Festivals and Special Events Support Program is designed to support festivals and events taking place in the spring and summer of 2022. It was announced Tuesday as part of National Travel and Tourism Week.

“Festivals and special events contribute to the fabric of Salem by providing fun programming and activities that connect residents, visitors and our business community throughout the year,” said Destination Salem Director, Kate Fox. “I appreciate the city’s commitment to supporting events that are rebuilding from the impacts of the pandemic, and Destination Salem looks forward to working with event organizers to promote a strong calendar of special events.”

Festivals and special events through September 15 will be eligible for funding, which will be determined on a case-by-case basis. Non-profit organizations, community groups, farmers markets and other festivals and events that support cultural, creative, historical and community programs are eligible.

“Festivals and special events are intrinsic to the health of the community, both in terms of economic development and community development,” said Kylie Sullivan, director of Salem Main Streets. “These events not only generate foot traffic and expense for our downtown businesses, but they also serve as pipelines for local business development.

“Of the new businesses that have opened in downtown Salem over the past three years, at least 10 have started here as special event vendors. Equally important, events focused on community like the Salem Arts Festival, Salem’s So Sweet and Heritage Days provide spaces for our residents to connect and celebrate with each other – desperately needed since the pandemic began – and help define what means to live here.

Go here for more information about the program and to apply.

(Scott Souza is a Patch Editor covering Beverly, Danvers, Marblehead, Peabody, Salem and Swampscott. He can be reached at [email protected] Twitter: @Scott_Souza.)

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