SYRACUSE, NY – Highlighting family, tradition and sustainable food production is the goal of the American Dairy Association North East’s video series, “This American Dairy Farmer”. Since launching during the pandemic, the series has featured 24 local farms and garnered over 1.5 million views. The summer series will feature six new farms and is available on the ADA North East website and all of its social media channels.
“Our dairy farmers all have a unique story to tell, and connecting consumers with those who produce affordable, nutrient-dense dairy products is key to building trust and sales in the dairy industry,” said John Chrisman, CEO of ADA North East. “Increasingly, people are making food purchasing decisions based on production practices. So we share the faces of farmers who are committed to providing a safe, delicious and sustainable product. »
Launching July 6, the first episode of the summer series is “Sisters Sell Yogurt with Smiles,” featuring Stephanie and Hayley Painter of Painterland Farms in Westfield, Pennsylvania. The sisters returned home to their family’s organic dairy farm after college to launch their Icelandic Skyr-style yogurt brand in March.
“We like to say it’s ‘yogurt with a mission’, to connect the disconnected with dairy farming and the consumer at large,” said Stephanie Painter.
Five additional episodes of This American Dairy Farmer – including this week’s episode featuring Chapel Country Creamery in Easton, Md. – will launch weekly on the ADA North East website and social media channels, highlighting farms in Maryland, New York and Pennsylvania. In addition to showing modern technology on dairy farms, future episodes will feature personal stories about farmers.
“‘This American Dairy Farmer’ will undoubtedly connect viewers to the passion of the people who produce their food,” Chrisman said.
Photo caption: Sisters Stephanie and Hayley Painter of Painterland Farms, Westfield, Pennsylvania, are the first of six female farmers featured in the American Dairy Association North East’s upcoming “This American Dairy Farmer” series.
About the Northeast American Dairy Association
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by the membership fee investment of participating dairy farmers to build demand and sales for milk and dairy products throughout the local region. Representing nearly 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to boost milk sales and of dairy products in retail outlets and in schools. The organization also conducts dairy consumer education activities through events, traditional and social media, and in collaboration with healthcare professionals through the National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy product control organization, to support nutrition research, national partnerships and export market development for dairy products to bring a promotion program fully integrated into the region. For more information, visit www.AmericanDairy.com.