Traction, Climate FieldView connect so farmers can seamlessly share field readings


The Traction farm accounting solution has partnered with Climate FieldView, giving farmers the ability to easily share field records from their FieldView account. Traction provides accurate in-field profitability analysis as well as current inventory tracking.

“With every decision a farmer makes, the profitability of those decisions is always a priority,” says Marc Harris, Partner Engagement and Outreach for Climate LLC and Digital Farming at Bayer. “Easy collecting data with FieldView and connecting to a partner like Traction brings value in a streamlined process by combining insights into field-level data and farm accounting.”

Because the FieldView platform automatically creates field records, Traction assigns specific costs to products and equipment from the ledger entries. Farmers can easily identify their margin per bushel, product inventory and overall farm profit.

“Reducing manual data entry and linking information to your actual accounting numbers is our top priority,” says Traction CEO Ian Harley. “Other companies claim to have accurate field costs, but Traction is the only company that uses real financial data to drive field profitability analysis. We look forward to adding more integrations in the future. which significantly improve the value for the farmer.”

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